One of the few clothing brands to truly represent underground musical culture in all it’s glory, not just in it’s products but also their whole philosophy of regular mixtapes and a dedication to the pleasure of sonics, UK clothing brand SeventySeven’s range has gone from strength to strength since they first came to our attention a couple of years ago. Intricately designed and meticulously printed, their variation of tees, hoods, jackets, shirts and hats is perfectly cut (although we’d recommend going a size up for shirts) and uniformly rock solid quality. By heads for heads, their clothing references vinyl culture and the power of music throughout, providing an instant beacon for the likeminded, the uniform of the musically minded. With a special Christmas discount of thirty percent off all lines currently running, now’s an ideal time to restock your winter wardrobe or treat the musical connoisseur in your life. Simply enter 77XMAS30′ on the Seventy Seven online store and view some of our favourite styles after the jump.